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Michael writes the book

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Michael didn’t attend no fancy business school.
But the 250-pound 6’4 giant knows instinctively what appeals to the mattress-buying community:
– an easily recognisable trading name
– a simple yet effective logo
– a powerful slogan

He is immensely happy with all three.

Especially his “furniture world” slogan. That’s what took him the longest to carefully craft.

Big Mickey nailed it. Big Mickey is the boss.

Mattress Mick must truly be quaking in his cowboy boots now.

A new mattress giant is in town!

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